Platformic is a content management system, but rather than simply slipping into the predefined role as to what Content Management Systems normally represent, it steps around it and into something different. Platformic doesn’t just operate as a CMS, it goes one step further by providing incredible ease of use and rapid media publishing while simultaneously managing content with ease.
We were intrigued by what Platformic has to offer and as such, had a discussion with the CEO of the company, Claudio Canive for what represents both a case study and a mini interview. We hope you find the experiencing as interesting as we did.
Can you define the term "Self Managing CMS" for us?
Platformic separates content from display and allows a content editor to enter content in any number of ways depending on the content type. The content is then abstracted by the platform so it can be repurposed and reused on the website automatically wherever the content feed resides. The content inherits the characteristics of the location where it lands and the configurations of the tool that accepts that content.
Here is an example:
A user of Platformic from Comcast SportsNet logs in to the system, and they are immediately directed to the front of the website for on-page editing. They want to add a video - they click on the edit content option and drag the video into the area where it is to reside. The system converts the movie file into Flash video format, and then resizes it according to the specifications set by the video tool placed in the div.
Because it has been added to a feed, the same content is also displayed here: http://comcastsportsnet.tv/pages/videopagemain In this area, the player is set to open in a different window in a different video size. The same content the user uploaded is extracted and displayed in a different format automatically without user intervention.
What makes Platformic a unique player in the market?
Platformic is the only CMS that allows you to build fully validated and nested CSS div structures in the browser window without requiring a 3rd party tool. Platformic removes the need to hard-code websites or to use Adobe® Dreamweaver® or other third party tools. The product allows you to import a Photoshop file, and use it as a guide as you visually build CSS driven layouts. You can copy the Photoshop slices into the browser window, and the graphic portion of the sites is complete. Modules are dropped into place using point and click methodology. This allows websites and new sections of the site to be built with little to no technical expertise. This rapid deployment method is faster and more flexible than anything in the marketplace. Entire websites can be built in hours.
Platformic also enables users to share content and entire layouts among sites. The system distributes what we term network building blocks among the sites from a single vantage point. Rather than looking like a shared structure or content, the content originates from the actual site and inherits the look and feel of the site in which it resides.
You mention on your website that Platformic is using the first true OWDE. Could you expand on that a bit further?
OWDE is an acronym that Platformic coined to describe the unique point and click management and editing capabilities of its software. It stands for online web development environment and describes the ability for Platformic to allow you to build professional-grade websites in your browser, as described. It also refers to Platformic’s open architecture that allows you to plug in your own modules and reuse them in our framework. All development can be done within the context of our solution - no other 3rd party tools are required and without requiring technical expertise.
What browsers are supported within this environment?
All browser types are supported when it comes to presentation. Platformic supports Internet Explorer®, Firefox® and Safari for administration. Chrome will be fully available shortly and can already be used for most aspects of administration.
What type of tie-in does Platformic have to the mobile market? Can the product be utilized by mobile devices? If so, to what degree?
Platformic ’sniffs’ out mobile devices and serves pages with layouts unique to the device. Mobile layouts are built in a browser window in exactly in the same fashion as described above. Content is then extracted and displayed in the context of the phone or other device, without requiring adjustment by the user.
Can you identify some of your largest customers and what they’ve done with the platform?
Tribune currently uses Platformic to run 26 broadcast television stations, each with their own look and feel, while upholding a certain level of corporate consistency. KTLA, one of the sites on the platform, often gets more than 1 million hits per day. Comcast SportsNet uses Platformic for its network of sites as well. If you look at each of the sites, they look vastly different and have a myriad of different features and functions created within the Platformic framework.
Their sites leverage everything from our ad server to our video player, and yet they have added their own functionality and display options for content within the context of our tools.
What available interface options exist for Platformic?
Platformic is largely browser-based with a java applet available for uploading rich media content.
How expandable is your platform?
Platformic has a simple API that allows a developer to add custom modules. This makes the platform highly extensible.
How does Platformic manage security and audit trails?
Platformic has a tiered user management system that can be as coarse or as granular as required. Users can be restricted to individual modules on individual pages if necessary. Auditing is currently a site admin function only.
How about Workflow Management?
Platformic provides a publisher-editor relationship for staging, publishing, and removing content.
Does your product tie into social media networks and/or email? If so, how and which ones?
Platformic automatically creates sharing tools for any of the articles, audio, or video if the content editor desires. A screenshot of these tools is below:
Platformic’s database of registered users or form entrants could be exported into any email system via CSV or a custom conduit for the email provider. Many customers, however, elect to use the Platformic Broadcast Email system to send out uploaded HTML pages or ’scrape’ pages from their site and schedule emails to be sent to recipients within the database.
How does it handle records management?
Platformic stores all content in abstract form until a user deletes it. Data is archived, but when deleted can be recovered by administrators.
What is your feeling about the current economic situation facing ECM and CMS providers?
I believe that the current economic crisis is forcing vendors to do the same as their customers; do more with less. This forces vendors to be more diligent in producing reliable and useful features. I believe that in the years to come, we will see better products as a result, and they will be more affordable.
How will Platformic prevail during this recession?
Platformic has seen rapid year-over-year growth. Our CMS has been embraced by several of the top 20 media companies in the U.S. We believe that our business model of providing an affordable, flexible, and open platform that is available as both a SaaS or site-based license will enable us to capitalize on many opportunities in broadcast and other industries during this economy and beyond.