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Broadcast Company of the Americas

Quick Facts
XX 1090 Sports Radio
xxsportsradio.com.com
105.7 The Walrus
walrusfm.com
OESPN Radio 1700
espnradio1700.com
102.1 KPRI FM
kprifm.com


Broadcast Company of the Americas is a San Diego based broadcasting company founded in 2003 and principally owned by the Viejas Band of Kumeyaay Indians, and JMI, a San Diego based private equity firm. Compass Radio, founded in 1991, is also based in San Diego and is independently owned and operated by Jonathan Schwartz and Robert Hughes.

If a listener hears something on the radio that interests them — whether it be a station event, a giveaway, a reference to something funny that the on-air talent is wearing — the first place they are going to go for more information is the station's website. If there is not a way for that listener to quickly and easily find what they are looking for, then it is very likely he or she will not return again. When that happens, you have lost a customer, and your website has failed.

For this reason, Broadcast Company of the Americas (BCA) thinks it is vital their websites serve as the perfect complement to their on-air product, which means keeping content fresh and relevant to the message listeners are hearing. Often times the webmaster will keep things updated, but in most cases, the show's producer is responsible for making sure that any references made on-air can immediately be found on the website.

Not only has Platformic helped us design two great-looking websites but the Platformic toolset enables them to keep site content dynamic and current, because just about anyone can use it. Now, instead of an on-air producer sending the webmaster something to get on the site (at 6 a.m.) and then having to wait for the webmaster to arrive to work (at 8 a.m.), the producers are able to get it up themselves at the moment of reference.

Radio is an extremely powerful complement to the Internet. When the BCA on-air staff give listeners a compelling reason to check something out on their site,  traffic will skyrocket immediately. At BCA, they consider their job, to not only make sure that listeners are able to find what they are looking for right away, but to also give them plenty of reason to stay on the site, and then return again and again. Platformic's tools give them the opportunity to provide content in a variety of medias, including current offerings like blogs, video, audio, RSS feeds and, of course, print.

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Below are just a few of our clients sites, built using the power of Platformic. Please click the thumbnails below for full size photos.
Here at the Platformic blog it's a pretty loose forum. While I don't really think that anyone is going to post a blog about their cats (well, maybe Eric might ...) we post about a range of stuff that might be of interest to a client of a CMS or someone looking to work on websites and although Platformic does not provide graphic design services we do work with a host of people who might be interested in graphics and for certain who at some times might use Photoshop so I wanted to share something that I learned today which blew me away (and I have been using Photoshop for 15 years now!)
Google recently announced that it has acquired a social RSS service called Postrank which is a huge indication of their commitment to their social strategy. It doesn't take a genius to figure out that this move is an indicator that social media and services continue to have a very big impact on the web as we know it today. The future will surely continue down the social road.

So what does Postrank do anyway? Here's a quote straight form their web site on the subject:

"Our platform tracks where and how users engage, and what they pay attention to — in real-time. PostRank social engagement data measures actual user activity, the most accurate indicator of the relevance and influence of a site, story, or author."
As sure as the sun will rise in the morning, your site users are going to end up hitting a 404 error page at some point or another. But what you provide them when they hit that pages can actually tell a lot about your site, and can help turn your what is technically a fail for the user into a win, if done properly.

By definition (remember when definition was pulled from encyclopedia rather than wikipedia? I guess I am dating myself somewhat here), a 404 page is:

"The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested. 404 errors should not be confused with "server not found" or similar errors, in which a connection to the destination server could not be made at all. A 404 error indicates that the requested resource may be available again in the future."