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Broadcast Company of the Americas
Monday, April 30, 2012


Broadcast Company of the Americas is a San Diego based broadcasting company founded in 2003 and principally owned by the Viejas Band of Kumeyaay Indians, and JMI, a San Diego based private equity firm. Compass Radio, founded in 1991, is also based in San Diego and is independently owned and operated by Jonathan Schwartz and Robert Hughes.

If a listener hears something on the radio that interests them — whether it be a station event, a giveaway, a reference to something funny that the on-air talent is wearing — the first place they are going to go for more information is the station's website. If there is not a way for that listener to quickly and easily find what they are looking for, then it is very likely he or she will not return again. When that happens, you have lost a customer, and your website has failed.

For this reason, Broadcast Company of the Americas (BCA) thinks it is vital their websites serve as the perfect complement to their on-air product, which means keeping content fresh and relevant to the message listeners are hearing. Often times the webmaster will keep things updated, but in most cases, the show's producer is responsible for making sure that any references made on-air can immediately be found on the website.

Not only has Platformic helped us design two great-looking websites but the Platformic toolset enables them to keep site content dynamic and current, because just about anyone can use it. Now, instead of an on-air producer sending the webmaster something to get on the site (at 6 a.m.) and then having to wait for the webmaster to arrive to work (at 8 a.m.), the producers are able to get it up themselves at the moment of reference.

Radio is an extremely powerful complement to the Internet. When the BCA on-air staff give listeners a compelling reason to check something out on their site,  traffic will skyrocket immediately. At BCA, they consider their job, to not only make sure that listeners are able to find what they are looking for right away, but to also give them plenty of reason to stay on the site, and then return again and again. Platformic's tools give them the opportunity to provide content in a variety of medias, including current offerings like blogs, video, audio, RSS feeds and, of course, print.