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Should YOU Decide What is Relevant, Google Seems to Think So
Saturday, June 23, 2012
Mike Aguilar
Google recently announced that it has acquired a social RSS service called Postrank which is a huge indication of their commitment to their social strategy. It doesn't take a genius to figure out that this move is an indicator that social media and services continue to have a very big impact on the web as we know it today. The future will surely continue down the social road.

So what does Postrank do anyway? Here's a quote straight form their web site at http://www.postrank.com on the subject:

"Our platform tracks where and how users engage, and what they pay attention to — in real-time. PostRank social engagement data measures actual user activity, the most accurate indicator of the relevance and influence of a site, story, or author."


What Google plans to do with Postrank is still not know, but we can be fairly certain that the services provided will find their way into Google Web Master Tools and Analytics. The ability to see statistics about who re-tweeted a story or who facebook liked an article will open many doors to website content editors and owners. With social tracking information you will have the information necessary to deliver quality content that is more relevant than ever to your users because they just might have been part of the social tracking analytics that influenced the content in the first place.

Having the kind of social data provided by Postrank integrated directly into Google Webmaster Tools or Analytics is great, but the question then becomes what do you do with that data? The answer is actually quite simple, first you evaluate the data and prepare content based on your assessment. The next, most important step, is to push that content live to the web so it can go viral and attract more people to your business. Platformic is all about fast delivery of content to your live web site. Combine the Platformic CMS publishing ability with the speedy delivery of social engagement data provided by Google Webmaster Tools and you've got a lighting fast publishing process.