"It is very important for us at Comcast Sports Group to be a leader in leveraging the web to further interact, and build bonds, with our customers. From the successful implementation of rich and social media functionality, including video, blogs and podcasts, to mobile communications, our goal is to give customers the information they want in the format they prefer. Platformic has been instrumental in accomplishing these goals. It also addresses the needs of all of our stations, from those with a high level of Web expertise to those that have fewer resources or may be less tech-savvy, which is why the decision to go with Platformic's intuitive technology was an easy choice."
Vice President Business Development and Digital Strategies