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Platformic and thePlatform


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Platformic is proud to announce a unique partnership with thePlatform which leverages the strengths of their Media Publishing System (MPS) and the Platformic Online Web Development Environment.  (OWDE).

thePlatform™ is the leading online video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of video views annually. thePlatform's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV.


Platformic’s integration with thePlatform helps content managers bypass the time and effort of using two interfaces to manage a single web property. With the combination of Platformic and thePlatform, content managers and content owners use the following workflow:

  • Upload videos to thePlatform’s mps by opening their Platformic powered website in administrative mode
    • By clicking Platformic’s add video icon in thePlatform player. Video files can be drag-n-dropped from the desktop directly onto the page where the player resides.
  • Upon upload, the video is published to thePlatform’s media publishing system (mps) and can be triggered for release through the Platformic interface.
  • Users provide a headline and summary and select a thumbnail once the video has been uploaded, and corresponding entries and additions will be reflected in thePlatform mps.
  • Videos are then added to one or more categories that are present in thePlatform mps.
  • Categories can be added, edited or deleted through Platformic’s interface, and the changes will be reflected in both the Platformic CMS and thePlatform mps.
  • Uploaded videos are referenced in the Platformic CMS and used anywhere on a website or network of sites.
  • Individual players, can be resized by the Platformic CMS to fit into any content area on the website.
  • Using Platformic’s embedded content feature, content editors can append a video to a story or blog and place them in a sidebar adjacent to any content element, eliminating the need to copy embed code into the body of the text-based content.
  • Video content is searchable through Platformic’s Media Library, and web site visitors can use either Platformic’s search feature or thePlatform’s player search feature.

Please contact Platformic for more information about how this integration can best serve you.


Below are just a few of our clients sites, built using the power of Platformic. Please click the thumbnails below for full size photos.
Here at the Platformic blog it's a pretty loose forum. While I don't really think that anyone is going to post a blog about their cats (well, maybe Eric might ...) we post about a range of stuff that might be of interest to a client of a CMS or someone looking to work on websites and although Platformic does not provide graphic design services we do work with a host of people who might be interested in graphics and for certain who at some times might use Photoshop so I wanted to share something that I learned today which blew me away (and I have been using Photoshop for 15 years now!)
Google recently announced that it has acquired a social RSS service called Postrank which is a huge indication of their commitment to their social strategy. It doesn't take a genius to figure out that this move is an indicator that social media and services continue to have a very big impact on the web as we know it today. The future will surely continue down the social road.

So what does Postrank do anyway? Here's a quote straight form their web site on the subject:

"Our platform tracks where and how users engage, and what they pay attention to — in real-time. PostRank social engagement data measures actual user activity, the most accurate indicator of the relevance and influence of a site, story, or author."
As sure as the sun will rise in the morning, your site users are going to end up hitting a 404 error page at some point or another. But what you provide them when they hit that pages can actually tell a lot about your site, and can help turn your what is technically a fail for the user into a win, if done properly.

By definition (remember when definition was pulled from encyclopedia rather than wikipedia? I guess I am dating myself somewhat here), a 404 page is:

"The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested. 404 errors should not be confused with "server not found" or similar errors, in which a connection to the destination server could not be made at all. A 404 error indicates that the requested resource may be available again in the future."